Irving-Las Colinas: The 10-minute life
With remote working and learning trends accelerated in 2020 by global events, the precious gift of time has become the most valuable currency a person can hold.
That’s why Irving-Las Colinas, Texas, is attracting global corporate headquarters, entrepreneurs, researchers and residents. The master-planned city in the center of the Dallas-Fort Worth metroplex offers people a time-honoring lifestyle known as the “10-minute life.”
The phrase describes the dreamlike reality of living in a large city where all the necessities and amenities of life are literally within a 10-minute transit timespan. One can travel to the office or the store, dine at eclectic and diverse restaurants, reach miles of hiking and biking trails, pick up students from school, go to a live concert or get to two major airports in the time it takes for that minute hand to move 10 notches on the clock face.
With a population of 242,000, Irving and Las Colinas, the city’s urban hub, is built around 125-acre man-made Lake Carolyn. The city surprises newcomers with Venetian-style canals lined with walkways, cafes, popular entertainment venues, retailers, offices and affordable, waterfront multi-family residences.
Walkability and access to green spaces are appreciated by residents, workers and employers. Irving-Las Colinas’ residential areas were built to enhance and preserve the natural beauty of the rolling North Texas hills. Outdoor recreation includes 190 acres of parks and greenbelts, 17 miles of canal waterways and 10 miles of riverside hiking and biking trails. Strictly enforced deed restrictions, architectural controls and protective covenants have ensured Irving-Las Colinas’ beauty, quality and sustainable growth.
The “10-minute life” of Las Colinas is possible because leaders have thoughtfully clustered jobs, housing, and amenities around transportation centers. Irving residents made a major commitment to support the Dallas Area Rapid Transit (DART) light rail system. DART’s Orange Line has five stations in Irving-Las Colinas with a sixth scheduled to open in early 2021 at Hidden Ridge, a $1 billion, 5G transit-oriented, mixed-use development.
In addition, Irving-Las Colinas is only an eight-minute drive from DFW International Airport and 10 minutes from Dallas Love Field, making it convenient for leisure travelers, corporate executives and convention activity.
“I like to call living here in Irving-Las Colinas my 10-minute life. If I leave my office, here in Urban Towers, in less than 10 minutes I can be anywhere I need to be, as both an individual and a professional,” said Alvaro Luque, president and CEO of Avocados from Mexico. “If I need to have a nice dinner or lunch with a client, if I need a high-level business meeting with a business partner, if I have to pick up my kids from school, go to the store or a concert, or even stop by home in-between, it’s a completely seamless lifestyle. That’s the 10-minute life, and that’s what living is all about in Irving-Las Colinas.”
In 2017, Irving celebrated the opening of The Pavilion at Toyota Music Factory, a 250,000-square-foot, world-class entertainment venue with a convertible 8,000-seat indoor or outdoor amphitheater, and Texas Lottery Plaza, an outdoor 50,000-square-foot event venue that hosts live music. The Music Factory features restaurants of every variety, wine bars, an Alamo Drafthouse Cinema, all within walking distance of hundreds of residential units, millions of square feet of office space and a DART rail station.
With “wow-factor” amenities, diverse regional talent availability and unmatched convenience of location, the value proposition of Irving-Las Colinas underscores that time management is life management, and that quality of life management is here.