Dallas Mayor Mike Rawlings speaks to business leaders at a breakfast Tuesday morning in Mexico City. At left is Tony Garza, former U.S. ambassador to Mexico. (Tristan Hallman/Staff)

An international technology company plans to open a North American headquarters in North Texas, Dallas Mayor Mike Rawlings announced Wednesday.

Softtek, which is based in Monterrey, Mexico, already employs about 600 workers in the U.S. and thousands of others across the world. The new office will have about 100 employees, Softtek North America CEO Marcos Jimenez said.

The mayor announced the move during a U.S.-Mexico Chamber of Commerce breakfast, the final event of a four-day North Texas mission trip.

Rawlings, who has spent the trip pitching Dallas and the entire North Texas region along with Fort Worth Mayor Betsy Price, said the firm is deciding between locations in Irving and Dallas.

And even though the deal isn’t finalized, Rawlings was pleased to leave Mexico with the announcement.

“I didn’t expect to take a live prize home with me,” he said. “You’re really building foundations to be closed on later, but the fact that it’s done is a remarkable feat.”

The deal has been in the works for months. Jimenez said the trip helped him better understand North Texas business opportunities, but the company recently won a large contract with Dallas-based Southwest Airlines and was looking to make the move to be nearby.

U.S.-Mexico Chamber of Commerce CEO Al Zapanta, who is based in Las Colinas, said the deal is a “good example” of how DFW International Airport can help attract businesses to the region.

Jimenez said the business opportunities, especially in North Texas’ aviation industry, were too good to pass up.

“Dallas is a great place to grow,” Jimenez said.

Presented by The Dallas Morning News

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