Presented by Souper Bowl of Caring North Texas

Press Release Souper Bowl of Caring 1-16-15 docxSouper Bowl of Caring North Texas kicked off Jan. 16th, 2015 with student rally and continues through NFL Super Bowl Sunday, February 1st, 2015

Dallas Cowboys great, Drew Pearson, along with other community leaders and Nichols Junior High 7th & 8th grade students helped to kick off the annual Souper Bowl of Caring “Tackle Hunger” campaign. North Texans are uniting to transform the time around the Super Bowl into the nation’s largest celebration of giving and serving.

The campaign begun Friday, Jan. 16 at 10:00am as Nichols Junior High School students traveled to the Lamar High School Gym for a student pep rally including a Souper Bowl of Caring collection to benefit Mission Arlington.

“For 25 years, young people across the country have been inspiring others by utilizing the energy of the Super Bowl to help those who are in need through Souper Bowl of Caring,” said Clara Cooper, President and CEO of Souper Bowl of Caring. “When businesses and community leaders in North Texas unite for a common cause, thousands of hungry individuals are helped. Combining efforts can increase the opportunity for others to participate, raise awareness and grow this incredible movement of giving.”

Dallas Cowboys great, Drew Pearson, Dallas Cowboys Cheerleaders and Mascot Rowdy were on-site with executives from competing food retailers Albertsons, Kroger, Market Street, and Tom Thumb. These leading food retailers have set an example of teamwork by uniting to encourage their customers to purchase pre-packed bags filled with non-perishable food items or make a cash donation at participating stores in the greater Dallas/Fort Worth area.

Medieval Times has also joined the movement, offering 50% off admission with each non-perishable food item brought to the castle.

In addition to retailer efforts, more than 350 area schools and congregations will organize events and conduct food drives at their locations leading up to Super Bowl Sunday. North Texans are encouraged to participate in this campaign of giving and serving to help reach the community goal of raising $1.5 million in food items. 100% of all donations benefit local hunger and poverty relief organizations in North Texas.

Souper Bowl of Caring began as a simple youth group project in South Carolina in 1990 and has grown into a national movement uniting people of all ages and backgrounds to use the time around the Super Bowl to fight hunger and poverty. In 2014, the North Texas program generated more than $1.4 million to benefit local charities.

For a complete list of participating organizations, to register your own food drive, or to view live results in real-time, visit www.souperbowl.org/dfw

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