Dene Oliver, the CEO of San-Diego-based Oliver McMillan, visited Irving City Hall today and went public with his plans for the old Texas Stadium site. It’s been in the works, under wraps, since the mayor and chamber approached Oliver about nine months ago.

But his plan was shy on details for the site, focusing instead on the many multimillion-dollars projects his company has built or is building in cities from New York to Honolulu.

Most of those are mixed-use projects—trendy lofts above sprawling blocks of retail, dining and office space. Presumably, that’s what Oliver would like to develop on the stadium site. He wants the council to vote Thursday to give his company its blessing (and six months of exclusive negotiating rights) as he hires architects and engineers to draw up plans as pretty as these ones.

“What really struck me was seeing nearly a 90-acre site in the middle of your city, in the middle of this major metropolitan area, waiting to have a future,” Oliver told the council. And later: “Your commitment is no more than working with us to see if we can come up with a great design and create a public-private partnership.”

His would not be the first attempt to build a mini-city on the site, which Irving is leasing to the state through 2020 as (basically) a construction pit. But it would be the first attempt since the national recession. And city staff are taking the proposal seriously.

The council, most of whom hadn’t heard the company’s name until Wednesday afternoon, went into closed session to talk about the plan for a plan. We’ll see if they vote for it.

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