Bureau Honored with 16 Adrian Awards in Last Four Years

The Hospitality Sales & Marketing Association International (HSMAI) has recognized the Irving Convention and Visitors Bureau with two additional Silver Adrian Awards for compelling advertising, public relations and marketing campaigns in the 57th annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally.

The ICVB was recognized for its work on a digital marketing campaign for bridal events held at the Irving Convention Center at Las Colinas and key public relations placement in the national market for the ICC consumer event Zestfest.

These awards bring the total number of Adrian Awards the bureau has received in the last four years to 16.

HSMAI will present the awards on Feb. 24, 2014, during the annual HSMAI Adrian Awards Gala at the New York Marriott Marquis, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives.

“The fact that these awards recognize the comprehensive expertise of our staff, as well as the actual results derived from creative efforts, is important,” said Maura Allen Gast, executive director of the ICVB. “The Adrian Awards stage represents the pinnacle of a very large and competitive industry. These awards are validation that what we do, we do well, and it delivers results.”

This year’s contest attracted over 1,200 entries from around the world, with entries judged by top executives from all sectors of the industry. All winning entries will be accessible following the gala in February 2014 in the Adrian Awards Winners Gallery online at www.adrianawards.com. For more information about the Irving CVB, visit www.irvingtexas.com.

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