Join with community organizations and fellow business owners to celebrate Small Business Saturday. Throw a parade on your
main street. Host a neighborhood block party or downtown fair. Design an event that showcases what your business has to offer and inspire people to participate and Shop Small on the day. And, don’t forget to leverage existing events in your town.
2. ANNOUNCE YOUR PARTICIPATION IN THE DAY.
Reach out to your customers and prospects in the community to let them know your business is participating in Small Business Saturday and to remind them to add your business to their list of stores they will be shopping at on Nov 30. Utilize as many marketing tools as possible to spread the word including social media, email outreach, online marketing, advertising and direct mail.
3. MAKE SMALL BUSINESS SATURDAY A SPECIAL OCCASION.
Dress up the town and your store with signage, banners and balloons to call your community to action on the day. Also consider photo booths, free food or live music to add to your festivities.
4. PROVIDE CONSUMERS WITH EASY ACCESS.
The easier it is to shop, the more people will do it! Work with town officials to close down streets for pedestrians and to offer free parking or shuttles on the day.
5. CROSS-PROMOTE WITH OTHER PARTICIPATING BUSINESSES.
Connect with other small business owners and brainstorm ways to leverage your existing resources and to promote the initiative
collectively in a way that benefits everyone. Consider partnering to offer discounts to consumers who bring in a receipt from another participating small business.
6. REACH OUT TO LOCAL MEDIA.
Contact your local newspapers, radio and television stations announcing your participation. Encourage them to visit your event and interview you and your customers on the day.
7. INVOLVE LOCAL OFFICIALS.
Reach out to town officials to encourage their participation and to help deliver the message of the day’s importance to the local economy.
8. REWARD YOUR CUSTOMERS.
Consumers will be on the lookout for special deals and discounts. Reward them for shopping small by offering a small discount, a free gift with purchase, complimentary gift wrapping or a store gift certificate that can be used towards a purchase at a later date.
9. TALK TO YOUR LOCAL CHAMBER OF COMMERCE, NEIGHBORHOOD ASSOCIATION, OR BUSINESS IMPROVEMENT DISTRICT.
Many local organizations are participating in Small Business Saturday this year. Connect with your neighborhood organizations to see what festivities might be planned for your community—and see how you can get involved!
10. KEEP TALKING!
Mention Small Business Saturday to all your customers, on trips to the grocery store, in meetings, at community events and to your
friends and family. The more passionately you spread the word, the more likely you will inspire others to spread your enthusiasm and to Shop Small on Nov 30.