Starting Sep. 16, North Texas transit customers can put away paper passes and pick up their smartphones to buy, store and activate passes for DART, The T and DCTA. The GoPass℠ mobile ticketing application is the new way to buy passes for the region’s three transit agencies. The GoPass is free in Apple’s App Store and the Google Play Store. The Danish firm Unwire won the contract based on its experience overseas with mobile ticketing in large urban markets with multiple agency participants. The North Texas agencies are among the first in the country to offer mobile ticketing and are Unwire’s first U.S. client. Since this is a joint effort, the three agencies chose a neutral name for the product: GoPass. In recent years, the three agencies have collaborated to improve payment options for customers by issuing a common regional pass and deploying ticket vending machines that accept credit/debit cards. But officials wanted to make transit even easier for riders.
DART, The T and DCTA officials estimate that half of their riders carry smartphones. After evaluating numerous payment systems, the agencies’ staffs determined that a mobile solution was the most versatile approach for giving customers more ways to buy transit passes. Customers who tested early versions of the app agree, “The big benefits are speed and convenience. I may misplace my ticket, but I’d never misplace my phone.”