Addressing both the problems of poor posture, as well as the endless desire professionals have to pursue the American Dream, the innovative advanced body therapies clinic is providing the pathway to a pain-free existence. Today, the company announced an aggressive franchise growth strategy that signals a unique opportunity for entrepreneurs and American consumers alike from coast to coast.
Renowned structural integration experts Jason and Nancy Prince, the husband and wife team touted as pioneers in the practice, join forces with Martin Metzler, their longtime business associate who is a proven success in international business development and a veteran of the franchise industry, to form the dream team of advanced massage therapy. The concept they have created and grown to three clinics in Utah is ripe for franchising and fulfilling every entrepreneur’s dream.
“America’s well-being is under a microscope – no matter if it’s due to physical discomfort or the plight of people facing unemployment, underemployment or general professional uncertainty,” said Metzler, chief executive officer of Structura Institute Holdings LLC. “Structura provides individuals with the opportunity to realign their lives.”
An announcement of the company’s strategic growth comes on the heels of signing its initial franchise agreement. The deal, completed with Phoenix resident Tate Hardcastle, who has nearly 10 years of experience as a massage therapist, includes opening the first franchised Structura Body Therapies clinic in Chandler, Ariz. mid-summer 2013. Hardcastle intends to open additional Structura Body Therapies clinics following the launch of his first location.
“We are thrilled to expand our presence outside of Utah with a professional as talented as Tate,” noted Nancy, the vice president of client services for Structura Body Therapies who has owned and operated a structural integration clinic for more than 15 years. “The franchise has been designed for ambitious individuals who want to be part of a winning team, and Tate is eager to be our model franchisee for others to follow.”
Texas-based Structura Body Therapies is the only franchise in the massage sector to take a structural and functional approach to massage therapy. The treatment, seeks to eliminate pain by going straight to the source of the problem. Focusing on the connective tissue and the fascia flow of the body, Structura therapists are able to eliminate ailments, instead of providing merely temporary relief by focusing solely on the symptoms of the pain. Many see this as the future of pain management.
“Our skill set and uniqueness in the massage therapy space provides a competitive advantage for the brand and our franchisees,” said Jason Prince, a continuing education approved provider for the National Certification Board for Therapeutic Massage & Bodywork and the chief operating officer for Structura.
Prior to launching Structura Body Therapies in 2011, Jason led education and training at the Steiner Education Group, one of the top massage therapy schools in the world where he introduced structural bodywork into the curriculum. His influence has been transformative for the industry, which is indicative of why he conducts training for new Structura franchisees and therapists, and sits on several boards and committees in the field. This is a key element of the brand’s distinction.
Nancy Prince has also made a lasting mark on the development of structural integration. Working and training with Jason, Nancy successfully launched a private structural integration therapy business. The growth of her business combined with Jason’s expertise fostered the duo’s desire to launch Structura.
The idea to franchise the brand came together when the Princes teamed up with Metzler. Previously involved in the management and growth of several companies domestically in Germany and the United States, as well as globally, Metzler was part of the top management team that developed and launched the franchising program for the largest German travel agency, expanding the franchise into a global brand.
Under his guidance and through collaboration with the Princes, Structura Body Therapies is now poised for franchise growth with experienced investors, individuals transitioning into entrepreneurship from corporate America, massage therapy professionals and U.S. military veterans, who bring an appreciation of systems and processes to their work. The Structura Body Therapies veterans program offers a significant discount to qualified candidates. Royalty fees are wiped out for all franchisees in their first year.
Complete with training, site selection, marketing and ongoing support, the business model has been cultivated to attract individuals or teams with an ambition to succeed, strong values and solid community and business connections. The Structura Body Therapies franchise investment starts at $60,000, which includes the $25,000 franchise fee. The franchise has been designed as a low cost opportunity to specifically appeal to a wide range of individuals who can afford to make the investment in the business and their future.