The Hospitality Sales & Marketing Association International (HSMAI) has recognized the Irving Convention and Visitors Bureau with three additional Gold Adrian Awards for compelling advertising, public relations and marketing campaigns in the 56th annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally.

The ICVB was recognized for its work on attendance-building initiatives for consumer events held at the Irving Convention Center, key public relations placements on behalf of the destination, and a direct mail campaign targeting group meetings and events.

These three awards bring the total number of Adrian Awards the bureau has received since 2011 to fourteen.

HSMAI presented the awards to the Irving CVB last night, during the annual HSMAI Adrian Awards Gala at the New York Marriott Marquis, attended by more than 750 hospitality, travel and tourism marketing executives.

“The fact that these awards recognize the comprehensive expertise of our staff, as well as the actual results the creative achieves, is important,” said Maura Allen Gast, executive director of the ICVB. “The Adrian Awards stage represents the pinnacle of a very large and competitive industry.  These awards are validation that what we do, we do well, and it delivers results.”

This year’s contest attracted over 1,100 entries from around the world, with entries judged by top executives from all sectors of the industry. All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at  For more information about the Irving CVB, visit

All winning entries are accessible in the HSMAI Adrian Awards Winners’ Gallery.

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