Conducting market research doesn’t always have to involve hiring a research firm or commissioning focus groups; much of the information you need may be at your fingertips Here are 5 Official Sources of Free Data That Can Help.

The federal government offers many tools to help small business owners understand their markets. This research can impact and inform all areas of your business, from where you locate your business to the color of your logo. Even a small amount of analysis can help you gauge the receptivity of your target market to your idea.

To Check out this blog for a quick overview of the type of data available and how to interpret it, click here

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