The Microsoft Texas Diversity Leadership Team is challenging the riders and crew of the 2012 Lone Star Ride Fighting AIDS (LSRFA) to raise $100,000 by awarding a copy of Office Professional 2010 to the first 100 participants who raise $1,000 or more by September 30, 2012. The Diversity Leadership Team hopes this challenge will spur fund raising and double the number of LSRFA riders or crew who raise $1,000 or more. At least 400 bicyclists and supporting crew are expected to participate in the 12th annual LSRFA on Sept. 29 – 30, 2012. The 150-mile cycling event raises funds for three North Texas HIV/AIDS service organizations – AIDS Services of Dallas (ASD), AIDS Outreach Center of Tarrant County (AOC) and Resource Center Dallas (RCD).

Microsoft’s Texas Campus will host this year’s LSRFA at their facility in Las Colinas, which will be the location for both the event’s opening and closing ceremonies. Additionally, Microsoft has created the Microsoft and Friends Riding and Crew team to participate in the event.

“The Diversity Leadership Team is committed to expanding inclusion, awareness, and our diversity footprint through community events such as LSRFA,” said Diversity Leadership Team member Daniel G. Babb who is spearheading the promotion. “Because AIDS is everyone’s problem, we hope this challenge has a positive impact on LSRFA and helps boost fundraising past $100,000.”

“We are very pleased to be partnering with Microsoft this year and excited that the Diversity Leadership Team has provided this challenge,” said Danny Simpson, LSRFA event co-chair. “We look forward to beginning and ending our cycling each day of the ride on Microsoft’s Irving/Las Colinas campus.”

LSRFA’s 2012 route provides an exciting bicycling tour through Dallas and Tarrant Counties, presenting the opportunity for riders and crew to make new friends, while helping North Texans impacted by HIV/AIDS. Since 2001, the LSRFA distributed more than $2 million to its three beneficiaries.

“The minimum fundraising goal for riders is $500 and we know this challenge from Microsoft will encourage participants to work harder to raise even more,” said Simpson. “Our beneficiary agencies use the money raised by LSRFA to provide a variety of services such as meals, housing, education and outreach, dental care, HIV testing, case management, transportation, counseling, and more.”

In addition to Microsoft Texas, LSRFA sponsors include Dallas Voice, GLM Waste Management, ViiV Healthcare, NYLO Hotels Dallas/Las Colinas, Dei Rossi Marketing, Enterprise Holdings (Alamo, Enterprise, National), Blue Cross Blue Shield of Texas, Merck, Sherpa Management, Richardson Bike mart, FastSigns Irving/Las Colinas, Ambient Stage Lighting, Designkor, Denbury, Graham and Carolyn Holloway Family Foundation, Chef’s Produce, Boehringer Ingelheim, Pride Pharmacy, Uptown Physicians, Doctor EyeCare and The Strip on Cedar Springs. Additional Irving partners include the Greater Irving-Las Colinas Chamber of Commerce, City of Irving, Irving Convention and Visitors Bureau, and the Irving Convention Center at Las Colinas.

For additional ride and registration details, and to sign up as a sponsor, donor, team, individual rider or crew member, visit www.lonestarride.org.

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