The
Irving Convention and Visitors Bureau
(CVB) was recognized July 18 at its
industry’s annual convention in Seattle as having been awarded accreditation
from the Destination Marketing Accreditation Program (DMAP).  DMAP is
an international accreditation program developed by the industry’s
international trade association, Destination Marketing Association
International (DMAI).  The DMAP accreditation validates for the community,
its industry stakeholders, clients and potential visitors that the Convention
and Visitors Bureau has attained a significant measure of excellence in its
organizational practices.

“By
applying for and receiving DMAP accreditation, the Irving CVB has demonstrated
a commitment to quality programs and services,” said Shelly Green, DMAP Board
Chair and President/CEO of the Durham NC Convention & Visitors
Bureau.  “Earning DMAP accreditation tells the Irving community and potential visitors that
your CVB has attained a measure of excellence, assuring that their trust is
well placed and their business in good hands.”

DMAP
accreditation standards cover a wide variety of topics including governance,
finance, management, human resources, technology, visitor services, group
services, sales, communications, membership, brand management, destination
development, research/market intelligence, innovation and stakeholder
relationships. DMAP is an independent international accreditation body and a
leader in defining quality and performance issues in destination marketing

“This
was a high priority for us, and we are honored to receive the Destination
Marketing Accreditation from DMAP,” said Maura Allen Gast, executive director
of the Irving Convention and Visitors Bureau. “Jane Kilburn on our staff led
the application process, which was both complex and arduous, and did an excellent
job in putting together what ultimately became our successful application.
 I am delighted to see our initiatives recognized by a jury of our peers
for providing outstanding services in accordance with international standards
and benchmarks in this field.”

Gast
is a former chair of DMAI, an almost 100-year-old organization with a
membership of over 3,500 hospitality professionals in more than 20 countries.
She also served on the independent board that developed the DMAP program, which
includes documentation of 58 mandatory and 30 voluntary standards required for
accreditation. To avoid a perceived conflict of interest, the Irving CVB waited
to submit its accreditation application until Gast’s terms on both the DMAI and
DMAP boards had been completed.

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