Are you looking for a way to reach new customers at a reasonable cost while meeting the needs of an underserved segment of the population in North Texas? 

The Chamber has teamed with North Lake College’s Continuing Education and the Deaf Entrepreneurs Foundation of America to present a seven-hour training seminar to help your business appeal to the deaf and hard of hearing. 

The training seminar will provide insight into their culture, teach the basics of American Sign Language and other communication techniques, and position your business to serve this estimated 250,000 – 300,000 underserved population in the Dallas-Fort Worth Metroplex. 

Virtually any business that serves customers could benefit from focusing on the deaf population, as they need all services as any other resident or business from groceries, office supplies, printing, IT services, and retail including restaurants and other services.

The course, Instant Marketing: Becoming A Deaf Friendly Business, will be held on March 6th & 7th from 5:30 p.m. – 9:00 p.m. at North Lake College’s Central Campus in the Continuing Education Center located in the Library. To register, call North Lake College at 972-273-3386, or drop by the continuing education center on the lower level of the Library on the Central Campus, 5001 N. MacArthur Boulevard.

Cost of the course is $150 (discount for members of the Greater Irving-Las Colinas Chamber).