Chuck E. Cheese’s venues, selected Dallas-based The Richard Group as its agency of record. Irving-based CEC, which has 554 Chuck E. Cheese’s stores in 48 states and abroad, plans to elevate its “brand experience,” Chief Marketing Officer Scott McDaniel said in a statement.

The Richards Group plans to launch new work for CEC in the second half of 2012, including TV, print, radio, social media, and in-store campaigns.

Courtesy of the Dallas Business Journal

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